当社の
ドリアンの貿易会社として、ニューリーフはKOL(Key Opinion Leader)をアンバサダーとして起用することで、ブランドマーケティングおよびプロモーションキャンペーンの新たなマイルストーンを築きました。キャンペーンでは、ファンやフォロワーの多い地元の著名人やインフルエンサーを起用し、産地直送のドリアンを味わったコメントをもらい、宣伝していただきます。
Jefferey Fang
“I treat durian like a wine because it is like a wine – it is a living organism that changes and ferments over its lifespan, so you can really do a lot with the flavour. I think that’s what makes people so obsessive over it.”
Xiao Wei Wei
Malaysian Celebrity Singer
When it comes to durian, it is always love it or hate it. I absolutely LOVE it!
Juliana Ramle
Celebrity TV Host
When I first encountered the fruit I really found the smell awful that I have to cover my nose while eating it, but eventually I was able to get over and realized that the fruit taste heaven.
Daniel Lee
Malaysian Idol 2005
Durians Smell Awful — But the Taste Is Heavenly.
N'Jun
Mister Celebrity Malaysia 2020
A gift from God (to mostly Asian people who appreciate it and denied to the rest of the world who do not know any better).
DJ Sonic
Malaysia Celebrity DJ
It is a fact to me that Malaysian durians are the best in the world. Not to say durians from elsewhere are not good but they dont have the same wow factor that Malaysian durians have.
Addy Lee
Newleaf's Head of Investor Relation
It'sweet and creamy with a hint of acidity towards the end depending on the variety you are eating. It gives altogether a unique taste depends on what durian breed you eat, which is why it's aptly called , “ King of fruits”.
Pei Shan
Singer
As far as just the sensation on your tongue goes, it's sweet and creamy. Imagine nougat that's soft and melts in your mouth slowly. Absolutely love it.
Julianne Tan
Professional Model
It matches perfectly with cheese or eat it in cold, so try the durian pizza and durian ice-creame!