Newleaf Manufacturing Sdn Bhd Triumphs as the Rising Star at The Star Outstanding Business Awards (SOBA) 2023


Kuala Lumpur, 7th March 2024


In a resounding testament to its commitment to excellence and unwavering dedication to growth, Newleaf Manufacturing Sdn Bhd proudly announces its victory in the esteemed Rising Star category at The Star Outstanding Business Awards (SOBA) 2023. This recognition marks a significant milestone for the company, acknowledging its outstanding performance, innovation, and contribution to the Malaysian economy.


SOBA, an annual event, stands as a beacon for non-listed Malaysian businesses, celebrating their pivotal role in driving economic prosperity. Evaluated on criteria such as operational procedures, adaptability, profitability, and environmental impact, the awards provide a comprehensive assessment of businesses operating in Malaysia. The two-tiered categorization based on sales turnover ensures a fair evaluation of both emerging startups and established enterprises, fostering healthy competition and innovation.

Newleaf Manufacturing’s triumph in the Rising Star category, specifically tailored for companies established within the last three years, underscores its rapid ascent in the business landscape. Since its inception in 2020, the company has experienced triple-digit growth, positioning itself as a leader in Malaysia’s durian plantation and export industry.

The company’s success story unfolds against the backdrop of Malaysia’s thriving agricultural sector, with Newleaf Manufacturing emerging as a key player in durian cultivation and export. Despite being relatively young in the industry, the company has demonstrated unparalleled resilience, adaptability, and an unwavering commitment to sustainable business practices.

“We believe in not just meeting industry standards but surpassing them. Our commitment to continuous growth is reflected in our investments in research and development, sustainable farming practices, and fostering a workplace culture that encourages creativity and excellence,” added Kaeden Ho, Executive Director of Newleaf.

The Rising Star accolade at SOBA 2023 not only recognizes Newleaf Manufacturing’s achievements but also positions the company as a trailblazer in the Malaysian business landscape. The company now joins the ranks of past SOBA winners who have gone on to list on the Malaysian stock exchange, showcasing the potential for long-term success and growth.



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